The Olympics always seem to bring up this topic. What’s the deal with the tape that the athletes are wearing? Does it actually help? Here’s what we know. Kinesiology tape is an elastic adhesive tape that is applied directly to the skin. It’s often sold in bright colors and varying patterns. Therapeutic taping has been around for years, but was brought to the forefront during the 2008, 2012 and now the 2018 Olympics. In a nutshell, there are three basic reasons to use kine